Intro
I’ve spent the last 10+ years shaping how people experience products—starting from physical retail floors to now building for digital commerce at scale. Early in my career, I worked in visual merchandising and design consulting, creating spaces and products that caught attention, drove engagement, and supported artisans and small businesses. Over time, my focus shifted from just how things look to how they work. Today, I lead design and visual experiences in fashion eCommerce, thinking about how customers discover, connect with, and choose products through imagery. I’m especially interested in where design meets technology—exploring AI-driven imagery, automation, and new ways to make product discovery simpler and more intuitive. I enjoy working closely with product, engineering, and creative teams to build experiences that feel seamless, look great, and actually move the needle.
Projects & Case Studies (6)
Experience
Catalog - Product Experience
Led AI-powered catalog and product experience innovations at Myntra, transforming discovery while improving engagement and conversion.
Creative Direction Catalog
Drove end-to-end creative direction for campaigns and capsule collections, aligning brand vision and guiding cross-functional teams from concept to execution.
Visual Merchandising
Led end-to-end visual merchandising strategy across store environments, translating brand vision into high-impact displays that increased engagement and footfall.
Education
Bachelor of Design
Specialized in Fashion & Lifestyle Design, combining aesthetics with consumer insight. Worked on projects spanning retail, visual merchandising, and digital commerce experiences.
License & Certification
Human Centered Design – University of California San Diego
April 2024
Google Certified User Experience Designer
Sep 2025achievments
2x Top Learner, Myntra
Among the highest-ranked employees for continuous upskilling; translated learning into measurable improvements in UX and creative quality.
Testimonials
Vidhu Mathew
Senior Manager Catalog, managed Pooja directly
It was absolutely a pleasure to work with Pooja in Myntra. She is a manager’s dream. She is dedicated, self motivated and was always hungry to learn newer things. Her forte is that she can easily dabble between both creative and operational tasks. Her love for data and analytical skills have always been great but at the same time her creative inputs have also been always appreciated. Pooja is someone you can blindly rely on for getting the job done. Her work ethic and excellent rapport with the rest of the team has always been top notch. I wish her the very best!
Swetha Srinivasan
Deputy Director Operations, senior stakeholder who Pooja worked closely with
I’ve seen Pooja combine strong data analytics with a sharp user experience lens and a clear product-thinking mindset to drive impactful solutions. She independently led key initiatives like multipack swatch discovery optimization and saree PDP enrichment, significantly improving discoverability and user journeys.